Social media has taken control of society over the past twelve years. The new platforms created, beginning in 2006 with Twitter, moving to Instagram in 2010, and Snapchat in 2011, have influenced engagement and interactions between leaders and followers. According to a recent survey from CMO, marketers plan to double their spending on social media in... Continue Reading →
Is Digital Conflict Good or Bad?
Social Media Platforms Social media, as defined by the business dictionary, is primarily Internet or cellular phone based applications and tools to share information among people. This includes networking sites such as Facebook, Twitter, and Instagram as well as bookmarking sites like Reddit. Social media influences conflict in both positive and negative ways. Social media reduces... Continue Reading →
Social Media Fails by Leah Chiorello
Social media is used by many companies and leaders not only to promote brand awareness, but to promote themselves as well. Every leader has a certain image that they would like to portray online through the use of social media. The problem is, not all social media accounts are run by the leader specifically. Sometimes... Continue Reading →
Downsides of Social Media by Jeanette Torretta
Social media has been rapidly growing and becoming the main source of communication over the years. While social media platforms can be an excellent source for connecting with others, is it the best location for professionals and active leadership? There has been a rise of leadership through the use of Twitter and Facebook because the... Continue Reading →
Social Media, Leadership, & Activism by Taylor Whitaker
Social Media has become the all above all. Not only is it useful in keeping one hyper-connected to family and friends, but you can also network, start a business, and more recently demonstrate and execute how to be a leader while also inciting social activism. Social media is a powerful thing and thanks to the... Continue Reading →
WELCOME!
Welcome to our blog about Leadership and Social Media! Social media is a huge part of the twenty first century, and has the ability to influence people's opinions and beliefs. Leaders can use social media to their advantage to gain followers and can even turn their social media posts into a profit. Social media can... Continue Reading →
The Journey Begins
Thanks for joining me! Good company in a journey makes the way seem shorter. — Izaak Walton